TAG

Meet The Team

Passionate Marketing Experts in the Travel Industry

TAG Team Services

What the TAG Team Can Do For You

The Attractions Group is a sales & marketing support team specializing in business to business development for activities and attractions within the travel space. We help bring your products to market, build brand awareness, and build steady streams of revenue for your business.

Building Brand Awareness

  • One-on-one meetings with domestic and international travel buyers
  • Presentations at trade shows & sales missions
  • Social media and email campaigns
  • Itinerary creation and inclusion for tour operators

This is done on an annual cost-share basis, saving you thousands of dollars in travel and marketing expenses.

Currently, we attend trade shows and sales mission across the US, Canada, and Mexico with plans to increase our presence in the UK, Europe, and Latin American-based shows.

Jacquelyn Payne

Jacquelyn Payne

Owner

President/CEO Red Lion Global

With over 25 years of experience in the travel & tourism industry, Jacque leads our team with expertise in sales & marketing support.

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Bruck

Bruck

Travel Trade Sales

President/CEO Dreamweaver Tours, LLC

Born and raised in Kenai, Alaska, Bruck brings his passion for adventures and experiences to our sales team.

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Areas of Expertise

Sales Representation

Travel Trade Shows and Sales Missions are annual industry events that bring together members of the tourism industry to introduce and discuss their activities, experiences, restaurants, hotels, etc., to other industry professionals who are planning future travel. TAG opens the door by introducing your product to key industry buyers. We identify, qualify, and in some cases quantify, the domestic & international buyers that align with your product, and then provide you with a thorough list of your own company's leads. In turn, your sales team will follow-up on the leads generated from the shows and work to continue promoting and selling your experiences.

Wholesaler

Expanding your distribution network and improving your online distribution strategy will greatly benefit your brand awareness, discoverability, and increase your overall revenue. Partnering with a travel wholesaler provides a valuable channel for reaching a wider audience and increasing bookings. TAG's role as a wholesaler is unique in the sense that we do not work directly with travelers in the marketplace. Instead, we are able sell tour products to retail travel agencies and additionally, we work with inbound tour operators to manage specific details of itineraries. As a B2B travel wholesaler, TAG will help create all-inclusive packages for travelers to book.

DMC

A DMC is a strategic partner that provides essential support and logistics planning for event management, tours, activities, attractions, dining, transportation entertainment, and more, based on the needs of each individual client. TAG acts as a Destination Management Company (DMC) on behalf of event planners & meeting professionals as well as those seeking information and sales support for FIT and leisure travel. We are instrumental in the creation of customized itineraries within in a destination and a professional travel & tourism services company specializing in local expertise, resources, and booking support.

Collectively TAG holds the following memberships:

Business Licenses

The Attractions Group is a sales & marketing agency specializing in business to business development

2024-2025 NV Business License (pdf)

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2024-2025 LLP Charter (pdf)

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